GOURMET WEBSITE
Digital Presence for a Modern Gastronomy Brand
Project Concept
Web Design, UX/UI, Branding System
Project Type
CHALLENGE
The client — a premium restaurant brand — needed a digital presence that could communicate quality, sophistication, and sensory appeal. Their existing website was outdated, with inconsistent visuals and poor usability, failing to reflect the culinary experience offered in person. The challenge was to create a modern, elegant, and intuitive website that would elevate the brand and engage users through visual storytelling.
PROCESS
I started by analyzing competitor websites and identifying key expectations in the fine-dining industry. The design process focused on: · Establishing a cohesive visual identity (color, typography, and imagery) · Designing a layout system adaptable to both desktop and mobile · Prioritizing user experience for online reservations and menu browsing Each section was crafted to evoke a feeling of warmth and exclusivity, while maintaining clarity and performance.
User Testing showed improved engagement — visitors spent 40% more time exploring menus and photo galleries after redesign implementation.
The new design successfully captured the essence of the brand: refined, modern, and emotionally resonant. The interface blends minimalism and texture, creating a sensory connection between the digital and physical dining experience. This project demonstrates how design can translate taste, mood, and brand storytelling into a coherent digital ecosystem.
FINAL PERFORMANCE
